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Amazon’s Move to Break Free from Android on Fire TV
It’s no longer a secret: Amazon is determined to regain full control over its devices, starting with its Fire TV lineup. After years of speculation and leaks, the company is reportedly ready to unveil Vega OS, its own Linux-based operating system.
The announcement is expected during its September 30 event in New York, which will focus on its new product line. This strategic move signifies a gradual end to Fire OS, an Android fork that has been in use since 2014.
A Custom OS to Overcome Android’s Limitations
Why make this change? Primarily to eliminate dependence on Google. Vega OS is developed internally, based on Linux, and employs React Native as its application framework. This approach allows for shared development across multiple platforms.
Amazon aims to provide a smoother and more integrated experience, especially with its Prime Video service. The system is currently being tested on devices like the Echo Show 5 and the Echo Hub. However, Vega will not be retrofitted: it will initially be available only on new Fire TV models.
Developers Remain Skeptical
The challenge lies in the application ecosystem’s lack of enthusiasm. Developers already maintain their apps on Android TV, Tizen, webOS, and Roku.
The introduction of an additional OS, without backward compatibility, hasn’t been warmly received. Amazon is trying to ease the transition with tools like TVChameleon, which is designed to convert Android TV apps to React Native. However, this might result in a limited app catalog at launch.
A Quiet Launch but a Clear Strategy
Despite the significance of the change, Amazon plans a low-key announcement. No grand keynote, just a simple technical presentation during its hardware event. An initial launch on a basic Fire TV Stick is anticipated, followed by a broader rollout.
Existing TVs will continue to operate on Fire OS, and manufacturers will still be able to offer models with Android. A smooth transition, therefore, but a strategic turn: Amazon wants to control its software stack from end to end.
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