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A Blazing Start (Thanks, Brad!)
Released at the end of June, the movie starring Brad Pitt had already caught analysts off guard by raking in 145 million dollars during its opening weekend, far exceeding initial expectations. This promising start was confirmed by its steady performance in theaters, especially internationally.
In the United States, F1: The Movie has earned 165 million dollars, a respectable figure if not spectacular. However, it’s overseas where the film has truly shined, accumulating 344 million dollars, particularly in countries where Formula 1 now enjoys strong popularity.
A Second IMAX Release Before Streaming Debut
The film’s success is such that a new IMAX release is scheduled for early August, which could boost ticket sales further and delay the streaming release on Apple TV+. Originally expected on the platform in October, F1: The Movie is set to stay in theaters for a few more weeks, as long as the commercial momentum continues.
This was even confirmed by IMAX CEO, Rich Gelfond, during the quarterly earnings conference call. The previous IMAX run was cut short, as premium screens were quickly taken over by other summer blockbusters. It’s clear that Brad’s adventures on the racetracks are one of the two summer blockbusters, alongside Superman!
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Although the movie was very expensive to produce—its break-even point is estimated at around 600 million dollars—Apple is already celebrating its impact. Beyond the numbers, F1: The Movie provides Apple TV+ with a flagship content piece that draws a broader audience without additional cost to the catalog.
Apple’s Still-Evolving Cinema Strategy
While F1: The Movie demonstrates that theatrical releases can work for Apple, the company has yet to announce other major projects with widespread cinematic distribution. The rest of the roadmap for 2025 still relies on direct-to-streaming releases, including Highest 2 Lowest starring Denzel Washington (releasing on September 5), or The Lost Bus featuring Matthew McConaughey.
But with such a success in hand, it’s hard to imagine Apple not seeking to replicate this achievement on the big screen. Similarly, they are potentially on track to secure exclusive broadcasting rights for Formula 1 races in the United States. According to sources close to the negotiations, the California giant has made an offer of 150 million dollars, significantly outbidding the amount paid by Disney for these rights through ESPN.