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A Cultural Nod in an Apple Wallpaper
To mark the opening of a new Apple Store in Saudi Arabia, Apple is encouraging users to design their own wallpaper using a motif that incorporates the stylized Apple logo with curves reminiscent of calligraphy. This distinctive pattern pays tribute to the regional graphic aesthetic while maintaining the brand’s visual identity.
Users can choose from five predefined color combinations or create their own mix by selecting the background and logo colors independently. Once the design is complete, the wallpaper can be downloaded and installed directly onto the device.
Compatible with iPhone, iPad, and Mac
The wallpapers are available in formats suited for each Apple product. Simply visit the customization page from your iPhone, iPad, or Mac to automatically receive the version formatted for your device.
This initiative is part of Apple’s tradition of celebrating store openings (both physical and online) with unique visuals inspired by local culture. Here, the tech giant from California takes it a step further by offering an interactive and personalized experience to its users.
A Symbolic Launch for a Strategic Market
A few days ago, Apple announced the opening of its online store in Saudi Arabia, allowing local customers to directly purchase iPhones, iPads, Macs, and other Apple products without going through authorized resellers. This is a first step before the opening of physical stores scheduled for 2026.
With the launch of its online store in Saudi Arabia, Apple is strengthening its presence in a rapidly growing Gulf market. This marketing move highlights the California-based company’s intention to directly engage with its local users. This development follows Tim Cook’s visit to the Persian Gulf in December 2024, during which he announced the brand’s intention to expand its presence in the kingdom. On that occasion, the CEO expressed his excitement: Apple is thrilled to expand in Saudi Arabia
. He even attended a Formula 1 race and met with several local developers, showing a personal interest in the region and its talents.