A Shaken-Up Launch Schedule
This strategic adjustment could represent a lasting shift in how Google handles the releases of its mid-range smartphones, with launches now significantly earlier than its usual timetable.
Historically, Google would wait until fall, around October, to reveal its latest smartphone series. There were already some shifts in 2024, when the company chose to unveil the Pixel 9 series as early as August, two months ahead of the usual schedule. This acceleration may be related to a desire to align its releases with those of its industry partners. According to several sources, the Pixel 9a will be available for pre-order by mid-March 2025, with sales starting before the end of the month. This model will come in four colors: Porcelain, Obsidian, Peony, and Iris, giving consumers more aesthetic choices for their new Pixel, which is a welcome development.
A New Strategy for Regular Releases
According to multiple sources, Google may now stick to this new, advanced schedule for its ‘a’ series of smartphones. This means that the Pixel 10a, scheduled for 2026, could also launch as early as March. This shift in launch timing reflects a broader trend at Google, mentioned earlier, which has been disrupting its approach since the introduction of the Pixel 9. CAD render leaks of the Pixel 9a, which appeared much earlier than expected, support the idea of an early launch. These adjustments allow Google to respond more swiftly to market demands and to compete more directly with other smartphone brands.
What Impact on Android Updates?
The reshuffling of launch schedules affects more than just smartphones. Android 16, initially expected in fall 2025, could also roll out earlier, as soon as the second quarter of the year. Although this update is anticipated before the end of June 2025, Pixel users may need to wait for the release of the Pixel 10 in August to fully benefit from Android 16. This strategic change could ensure that Google’s new devices are equipped with the latest software innovations right upon their release, aligning with major market announcements.
By speeding up its launches, Google could clearly enhance its competitiveness against other major market players, while also optimizing key sales periods, such as those associated with seasonal promotions (hello Black Friday).
Hi, my name is Disha and I’m a passionate writer and editor at “Jason Deegan”. With a keen interest in all things tech, I strive to bring you the latest news and updates from the world of high-tech.