Is Samsung About to Drop the Galaxy Series? Exclusive Insights!

Rebranding for Enhanced Prestige

Since its debut in 2009, the Galaxy name has established a strong identity for all Samsung devices, from entry-level models to the most advanced smartphones. However, some analysts believe that this branding may now be limiting Samsung’s image in the high-end market segment. By dropping the Galaxy prefix from its premium models, Samsung could create a clearer distinction, similar to how Citroën distinguished its DS line from its other models to position it in a more upscale market. For a bit of nostalgia, here’s an ad for the first Galaxy S right below.

The End of the Galaxy Ultra Era?

The upcoming model, likely to be named Galaxy S25 Ultra, might be the last to carry the Ultra name. Rumors suggest a revival of the Note designation or the adoption of a suffix like Pro, mirroring the iPhone Pro and Pixel Pro. This name change would also be part of a strategy aimed at attracting a younger audience, for whom Galaxy might seem a bit outdated.

Streamlining Models for Strategic Refocusing

Beyond names, Samsung might even consider reducing its range of models by 2026. According to some sources, the more affordable models in the Galaxy S series could soon be phased out, as Samsung aims to focus its efforts on more distinctive models. The Galaxy S24 could thus be one of the last in this iconic series, making way for a more limited but better-segmented offering.

Repositioning for a Fresh Start

With these changes, Samsung is looking to undertake a radical repositioning to establish itself as a standalone high-end brand. In South Korea, the popularity of iPhones among the youth underscores the need for Samsung to redefine its strategy. This potential transformation, without the Galaxy label, could mean much more than just a simple name change: it could reshape the brand’s image and its position in the global market.

What are your thoughts on Samsung’s Galaxy range? Have you ever owned one? If so, which model? Do you think a name change is a good idea? Or is it a risk for Samsung?