It Takes Two Surpasses 20 Million Sales, Hazelight Teases New Game: Decoding the Success and What’s Next for the Game’s Creators
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Record-Breaking Sales for It Takes Two
The cooperative game It Takes Two has hit an impressive milestone, surpassing 20 million copies sold since its release in 2021. This phenomenal success can be attributed to its unique and highly engaging gameplay, which focuses on cooperation between two players (especially popular among couples). Developed by Hazelight Studios and led by Josef Fares, the title has captured a broad audience and continued to sell beyond expectations, despite the saturated video game market. In just three and a half years, it has even outperformed genre classics with numerous accolades, including the Game of the Year
award at the Game Awards
2021.
A Lasting and Deserved Success
One of the major reasons behind It Takes Two’s success is the shared gaming experience it offers, prompting players to recommend it to friends. Word-of-mouth has significantly helped sustain sales momentum, bolstered by rave reviews. The game has also benefited from various promotions, allowing an even broader audience to discover this cooperative adventure. With over 16 million copies sold by March 2024, Hazelight Studios managed to sell an additional four million copies in just six months, a rare feat in the industry.
Ambitious Plans for Hazelight Studios
As the success of It Takes Two continues to grow, the studio is not resting on its laurels. Josef Fares recently teased on social media their next project, a brand new game tentatively titled S **N
. Little information is available at this time, except that this game will also be released under the EA Originals banner. An official announcement might be made at the Game Awards
2024, an event where Hazelight Studios has already made a significant impact with its previous title.
A Promising Future and a Movie in the Works
In addition to these announcements, It Takes Two is also being adapted into a movie by Amazon Studios, with Dwayne Johnson involved in the production. This is sure to reignite interest in the franchise once more!
Have you had the chance to play this game? If so, did you enjoy it? Feel free to recommend other fun duo-friendly games that are great to play together!