Amazon co-founder MacKenzie Scott has donated over $19 billion to charity in just five years
Diamond batteries powered by nuclear waste promise 28,000 years of clean energy
Four “New” Bbox Packages
The revamped lineup includes four packages, all powered by Bouygues Telecom’s fiber infrastructure. The introductory offer, the Bbox Privilège, is available at a launch price of €27.99/month and offers 2 Gb/s speed and WiFi 6.
The Bbox Access at €29.99/month provides 1 Gb/s along with WiFi 5. For those requiring higher speeds, the Bbox Excellence at €43.99/month offers up to 8 Gb/s and includes WiFi 7. Lastly, there’s a Bbox Connect option at €29.99/month without a TV decoder, aimed at customers who only need an internet connection.
Leveraging the Physical Network of Post Offices
The real innovation in these offerings isn’t just the technical specs, but how they are distributed. Besides the online platform, these services will be sold in the 6,000 post offices across the country.
This is a strategic move by Bouygues Telecom: utilizing the exceptional national coverage of La Poste to reach customers who prefer not to subscribe solely online. In-person advice and support available at the post offices are key selling points.
Pricing That’s Not Exactly “Budget”
While the distribution strategy is sound, the pricing is not as competitive. After the promotional period ends, La Poste Mobile’s Bbox offerings are typically more expensive than Bouygues’ standard Bbox plans and struggle to compete with the promotional deals from no-commitment brands like Sosh, RED, or B&You.
What’s the Verdict?
This move by Bouygues Telecom is shrewd. Instead of merely integrating La Poste Mobile, it is transforming its extensive network of stores into a powerful new sales channel for its products. This approach targets a different market segment, less sensitive to price and more focused on local presence and personal interaction.
The challenge for Bouygues is to demonstrate that there’s still a market for “brick-and-mortar” internet box sales. It’s a niche strategy targeting a specific audience, but it could prove successful, especially among older demographics or those less comfortable with digital technology. The question remains whether customers will be willing to pay a premium for the convenience of signing up for services in the same place where they buy their stamps.