The U.S. space agency is teaming up with Netflix to stream its programming live on the platform, providing ad-free viewing at no additional cost to subscribers. This effort aims to reach a global audience through a more modern approach.
Amazon co-founder MacKenzie Scott has donated over $19 billion to charity in just five years
Diamond batteries powered by nuclear waste promise 28,000 years of clean energy
A Mission to Make Space Accessible to All
Since its launch in November 2023, the NASA+ platform has already been offering live coverage of rocket launches, spacewalks, and space-themed documentaries—all for free and without ads. Starting this summer, these live streams will also be available on Netflix, as part of a groundbreaking partnership announced by the space agency.
NASA states that the goal of this partnership is to make its scientific and exploratory activities even more accessible
by leveraging Netflix’s massive reach—over 700 million users worldwide. The agency hopes to inspire a new generation and enhance the visibility of its missions in an ever-evolving media landscape.
The content to be streamed will notably include live spacewalks, real-time coverage of space missions, and breathtaking live views of Earth from the International Space Station (ISS). It’s an opportunity to enjoy while the ISS is still orbiting…
Free Content, But Not Exclusive
Netflix will offer these streams ad-free and at no extra charge, included with the standard subscription. However, the partnership is not exclusive: NASA+ will continue to be completely free on the agency’s official website and through its mobile or TV apps (iOS, Android, Apple TV, Roku, Amazon Fire TV).
Entering the realm of paid streaming does not signify a shift in business model but rather represents a strategy to open up to platforms with large audiences and to market itself cost-effectively. By diversifying its broadcast channels, NASA aims to capture the attention of a broader audience, beyond just space enthusiasts.
For Reed Hastings’ platform, adding high-quality educational and scientific content also sends a strong signal about diversifying its catalogue, especially as competition with Disney+, Prime Video, and Apple TV+ heats up.