NOVO19 Launch: Ouest-France’s New Channel Promises Closer Connection with Viewers

A fresh face has appeared on the French TV scene. NOVO19, a new channel launched by the media group Ouest-France, began broadcasting today at 6 PM on digital terrestrial channel 19. Its pledge: to serve as a national channel with deep regional roots, aiming to be “closer to the lives of the French people”.

Local News in Rennes, a Talk Show in Paris

The channel’s new lineup features two daily key programs. At 6:10 PM, the news program “We’ve Got News,” hosted by Martin Cangelosi, will be broadcast live from Rennes. This decision is a significant symbolic move to set itself apart from other national channels.

Following this, at 6:25 PM, “Something New” a 75-minute talk show filmed in Paris and led by Claire Arnoux, will air. This program will cover current events and everyday life topics, driven by well-known commentators such as the editorialist Claude Askolovitch.

An Ambition to Represent “All Territories”

NOVO19’s editorial policy is distinct: it aims to combat the “Paris-centric” nature of national media. The channel intends to “reflect a diverse France” by leveraging a network of regional correspondents and partnerships with other local news outlets.

Specifically, the news program aims to offer “solution-oriented journalism,” focusing on positive initiatives rather than controversies.

The Return of “Experience My Life”

For its other programming, NOVO19 bets on documentaries “that narrate France and its people” and the revival of popular shows. The channel has announced that it will produce a new version of “Experience My Life,” a well-known societal magazine from the 2000s, in 2026. A selection of popular and cross-generational movies and series will complete the schedule. It remains to be seen how this will pan out.

What’s the Word?

The strategy to “decentralize” news coverage is clever. There’s a real feeling in many parts of the country of being overlooked by national media, which are perceived as overly focused on Paris. By basing its editorial staff in Rennes and committing to cover “all territories,” NOVO19 hits the mark from a marketing perspective.

The challenge is huge. Launching a new general-interest channel in 2025, in the era of Netflix and TikTok, is a bold move indeed. NOVO19 will need to demonstrate that its promise of closeness is not just a slogan, and that it can deliver truly unique and high-quality content to attract an audience. So, a new digital terrestrial channel that promises to bring you closer to regional stories—does that make you want to tune in? Or have you long since stopped watching traditional TV?

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