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“It’s Ready, But What’s the Purpose?”
Many expected this device to debut at the July 9th Unpacked event, the so-called “Galaxy G Fold” with dual hinges was notably absent. We now know why. A Samsung executive has revealed that the product is ready for mass production, yet the company is hesitant to proceed.
“We’ve had the ‘tri-fold’ model ready for a while now, the design is finalized and everything. The real question is its viability. Is there truly a demand for this type of device?” he explained. This cautious approach is somewhat surprising from a company that pioneered folding smartphones.
The Concept Isn’t New
The concept of a smartphone that unfolds into three sections isn’t new. For years, Samsung’s own division, Samsung Display, has been showcasing prototypes like the “Flex G” and “Flex S” at tech expos. Other manufacturers, such as TCL, have also displayed similar concepts.
What’s more, the competition isn’t sitting idle. In China, Huawei has already released a dual-hinge device, the Mate X9. While Samsung deliberates, others are moving ahead in the market.
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A Limited Launch by the End of the Year?
According to rumors from Korea, Samsung might still decide to test the waters. A limited release, exclusively in China and Korea, could take place by late 2025.
This would be a way for Samsung to measure consumer interest without taking substantial risks. The rumors suggest a device with a 10-inch screen when unfolded, featuring top-of-the-line Snapdragon processors, and a price tag that might be around 3000 euros.
What’s the Verdict?
Samsung’s caution is understandable. The market for foldable phones remains a niche, and a “tri-folding” device even more so. Following mixed reactions to some experimental products, the brand likely does not want to risk launching a high-cost device that may not find its audience and could potentially confuse its product lineup.
This strategy somewhat resembles what we often attribute to Apple. Typically, it’s the Cupertino-based company that waits for a market to mature before making a move. Here, it’s Samsung, the trailblazer in foldable technology, that appears to be hesitant. It almost feels like they are afraid to release a product that isn’t perfect, a very “Apple-like” syndrome.
So, does a smartphone that unfolds into a 10-inch tablet excite you, or does it seem like just another gadget?
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