On February 9, 2025, Kendrick Lamar is set to make Super Bowl history by headlining the halftime show at Super Bowl LIX, a highly anticipated event sponsored by Apple Music. To commemorate this milestone, Apple has orchestrated an entire week of exclusive content centered around the artist and the Super Bowl, featuring interviews, playlists, and special broadcasts.
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Kendrick Lamar Takes the Halftime Stage!
Born on June 17, 1987, in Compton, California, Kendrick Lamar is an acclaimed American rapper, songwriter, and producer. Known for his distinctive style, committed lyricism, and captivating storytelling, he’s regarded as one of the most influential artists of his generation and a transformative figure in the hip-hop industry.
Rachel Newman, Apple Music’s global head of content and editorial, praised this historic opportunity: “Throughout his career, Kendrick Lamar hasn’t just captured the cultural moment; he has defined it. He’s the artist’s artist, genuine to the core. We are thrilled to have him headline this year’s Super Bowl, in a performance that will be talked about for decades.”
For the occasion, Apple has pulled out all the stops with a special program allowing fans to relive the most memorable moments of Lamar’s career: a vast selection of music and exclusive content; playlists curated by musicians from New Orleans, NFL players, and teams; and dedicated programming on Apple Music Radio. Apple is also spotlighting the artist’s hometown, Los Angeles, with exclusive coverage of the festive and musical atmosphere surrounding the Super Bowl.
Apple Music is offering more than just music, providing an immersive experience around Super Bowl LIX including:
• February 6, 2025: Official Halftime Show press conference hosted by Ebro Darden and Nadeska Alexis (available on Apple Music, Apple Podcasts, YouTube, Facebook, X, or on the NFL network).
• A special live pre-show featuring a retrospective of Apple Music’s best moments in 2024 and iconic Super Bowl performances.
• 100 hours of special programming, with live broadcasts from New Orleans and Los Angeles, two cities dear to Kendrick Lamar.
With this upcoming performance, Kendrick Lamar joins the elite circle of artists who have left a mark on the history of the Super Bowl, following in the footsteps of Rihanna in 2023 and Usher in 2024. Given his flair for showmanship and the depth of his work, this performance could very well be one of the most significant moments of the musical year. The Super Bowl LIX Halftime Show will be broadcast live on February 9, 2025.
• Kendrick’s Road to Halftime on Apple Music