Apple has recently conducted a survey among select users of its Vision Pro headset, shedding light on its future ambitions in mixed reality and smart glasses technology. The company aims to better understand how its headset is used, including the accessories that accompany it, as well as its competition, even in markets where it has not yet entered.
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User Experience Feedback
In the survey, Apple queries its customers on various facets of their experience with the Vision Pro: display quality, comfort, guest mode, companion iPhone app, and third-party accessories used.
However, one particular section stands out: the company also asks respondents whether they own certain competing headsets such as the Meta Quest 3, Meta Quest Pro, PlayStation VR, and Valve Index. It’s somewhat akin to banks politely inquiring whether you have accounts with other institutions…
The same goes for lighter models. Apple is also interested in smart glasses like the Meta Ray-Ban, Amazon Echo Frames, or Snapchat’s Spectacles. These products currently have no counterparts within Apple’s ecosystem, but that might soon change!
A Brand-New Product Line on the Horizon?
Indeed, according to Ming-Chi Kuo, Apple plans to release its first pair of smart glasses in 2027, though Mark Gurman of Bloomberg suggests a launch could happen as early as 2026.
These glasses would be customizable (arms, materials), support voice commands and gestures, and include audio features. They would also be capable of taking photos and videos, linked with an AI-enhanced assistant to recognize the user’s surroundings. Eventually, Apple envisions glasses with an integrated display for more advanced augmented reality functionalities.
As for the Vision Pro, Apple is working on several iterations. An upgraded version with an M5 chip could arrive by 2025, with no major changes. In 2027, Apple Vision Air is expected to be lighter, more affordable, and equipped with a processor derived from the iPhone rather than the Mac. Lastly, a second-generation Vision Pro, completely redesigned and lighter, is anticipated in 2028 featuring a Mac-class chip and more competitive pricing.