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A “Miraculous” Launch with Astonishing Numbers
The unveiling of the YU7, Xiaomi’s first SUV, occurred last Thursday in China and quickly turned into a frenzy. CEO Lei Jun described the event as a “miracle.” Indeed, the numbers are staggering: the company logged 240,000 firm orders (with non-refundable deposits) within just 18 hours.
This explosive start has led to an immediate consequence: Xiaomi’s production capacity for this model is sold out until early 2027.
The YU7: A Ferrari-like SUV for Less Than a Tesla
What’s driving this craze? First off, the design. The YU7 is a large SUV with sleek, sporty lines. Some have noted its resemblance to the Ferrari Purosangue—a comparison Xiaomi likely appreciates.
More importantly, the pricing. The base model is launched in China at 253,500 yuan, just under 30,000 euros. This aggressive pricing strategy positions it slightly below its direct competitor, the Tesla Model Y.
Power and Impressive Range
The specs are equally enticing. The YU7 is available in three versions. The base model boasts a range of 835 km (according to the Chinese CLTC cycle) thanks to a 96.3 kWh battery.
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The top performance model, the YU7 Max, features a 101.7 kWh battery and dual motors, delivering a combined power of 690 horsepower. This setup allows it to accelerate from 0 to 100 km/h in just 3.2 seconds. It is also integrated into Xiaomi’s “Human x Car x Home” ecosystem.
The Downside: Up to 56 Weeks of Waiting
Success comes at a cost—the wait time. Shortly after the launch, early buyers faced extremely long delivery times. On Xiaomi’s app, waiting times can stretch up to 56 weeks, or more than a year, to receive the entry-level YU7.
This situation has already triggered a wave of complaints in China from customers who claim they were not informed of these delays before making their non-refundable deposits.
What’s the Verdict?
Xiaomi has hit the mark once again. As with its SU7 sedan, they’ve crafted a product with an appealing design, robust specs, and pricing that undercuts the competition in the Chinese market. The result is a tidal wave of orders that has exceeded all expectations.
However, generating buzz is one thing, producing hundreds of thousands of cars is another. This runaway success highlights Xiaomi’s biggest weakness as an auto manufacturer: limited production capacity. Selling out all vehicles through 2027 is great, but making customers wait over a year is a risky strategy that can lead to significant frustration. Would you be willing to wait that long for a car?
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