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A Unique iPhone Case from BIC
Known for its pens and lighters, BIC has now introduced a most surprising iPhone accessory: the “Hold the Phone case”. This unexpected product features a compartment for BIC EZ Reach lighters, developed in collaboration with entertainment icons Snoop Dogg and Martha Stewart. The case comes in two colors, blue and purple, each reflecting the distinct style of the two celebrities. Designed for the iPhone 15 models, this accessory stands out with its functionality, offering the convenience of having a lighter within reach while still looking stylish… at least according to the press release.
A Lasting Collaboration
The partnership between Snoop Dogg, Martha Stewart, and BIC isn’t new. The celebrities had previously been involved in promotional campaigns for EZ Reach lighters, praised for their practicality, especially due to their long wand that can reach difficult places. This new limited edition continues the theme of these collaborations, while fitting into a broader trend of accessories that combine fashion and functionality. The case is priced at 50 dollars and includes two matching lighters.
Convenient, Right?
Beyond its aesthetic appeal (which is debatable), the case is primarily practical. BIC still advises allowing the lighter to cool down for five seconds after use before placing it back in its compartment, to avoid damaging your pricey new iPhone. According to the press release, this case is “designed for everyday use, meeting a growing need to simplify daily accessories while adding a personal touch inspired by the two celebrities, Snoop Dogg and Martha Stewart, with their distinctive styles.” Okay, but we suggest you might want to quit smoking and opt for a less bizarre case.
Where Can You Get It?
This “Hold the Phone” case is available in limited quantities, exclusively on BIC’s American website. Designed for iPhone 15 users (if you have a Pro or a Plus, look elsewhere), it might just be the kitchiest gift possible, perfect for that friend you like the least.