TikTok’s New Game-changer: Buy Event Tickets Without Leaving the App!

TikTok, the popular social media application, recently launched a feature allowing users to purchase concert or event tickets through Ticketmaster. This exciting new functionality is now accessible to users in various countries including the US, Canada, Mexico, Australia, New Zealand, and France.

Feature Overview

This integrated feature provides certified artists on TikTok with the ability to promote and sell tickets for their upcoming concerts. By seamlessly integrating Ticketmaster into the application, it offers users a convenient way to secure tickets for their favorite events.

Global Launch After Rigorous Testing

Before launching globally, the feature underwent a rigorous testing phase in the US, lasting 16 months. The results were impressive, with over 2.5 billion views recorded on videos utilizing the ticket sales feature during beta testing.

Success Stories

Several artists, comedians, and sports teams have already seen the benefits of this feature, recording successful ticket selling campaigns.

A Strong Rapport with the Music Industry

Since its inception, TikTok has consistently fostered a positive relationship with the music industry. In addition to the new ticket sales feature, the platform also recently launched verified artist accounts to improve user engagement and visibility. During the summer, they introduced TikTok Music, a music streaming platform. However, this service is not yet available in France.

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About TikTok

TikTok is a social media application beloved by young audiences, which encourages the creation and sharing of short videos. Users can make videos up to 3 minutes long, often punctuated by music, lip-syncing, dancing, comedy sketches, and other expressive performances.

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